Making an online purchase is often complex when it comes to a higher-priced product or a product that does not accept returns. To address the pain points that this generates, AR technology offers solutions to help buyers get the answers they need.
One of the main features of AR technology implementation is giving customers a greater ability to understand the actual size and scale of a product. Conventional photographs limit the proportional knowledge of a product, which also makes the final decision on a purchase difficult. Augmented reality allows any buyer to know the real scale of the product just with their cell phone and applying it to space where they want to place it. This generates that the consumer can make a more informed and secure decision.
Another feature of augmented reality is the ability to test a product virtually. With the click of a button, consumers can try products like sunglasses, hats, or even jewelry, all from the product page.
And finally, consumers can appreciate details that 2D photos will not be able to capture. With the growth of 3D capture technologies like photogrammetry and laser scanning, 3D has reached a new era.
We utilize these immersive technologies backed up with strong and efficient data analytics, providing effective and measurable results.
If you want to know more about this project, or about other solutions hat we can utilize to enhance your process and efforts, do not hesitate to contact us by using the form below.