Augmented reality is a rapidly growing technology and its implementation has had a strong impact on the e-commerce landscape, with excellent results.
The retail industry has been faced with new demands , which means that they must explore new creative and innovative technologies. People who shop online are not completely satisfied with the e-commerce applications they use.
Augmented reality addresses these issues and helps increase dwell times and sales of e-commerce products, which translates to more conversions as customers test products from the comfort of their home.
According to a report by Statistica, sales of e-commerce products in 2017 reached $ 2.3 trillion and this figure is expected to grow to $ 4.88 trillion by 2021. This shows that e-commerce has been transformed enormously. on an advanced retail platform. And this expansion is largely due to the rapid deployment of AR technology.
The advent and implementation of augmented reality in online stores offer your customers deeper and more realistic shopping experience. Improving the user experience and creating an unprecedented approach to the product. This technology allows traditional stores to offer their consumers bright, unforgettable, and fun emotions much richer than those that we all experience in an offline store.