Augmented reality is a rapidly growing technology and its implementation has had a strong impact on the e-commerce landscape, with excellent results.
The retail industry has been faced with new demands , which means that they must explore new creative and innovative technologies. People who shop online are not completely satisfied with the e-commerce applications they use.
Augmented reality addresses these issues and helps increase dwell times and sales of e-commerce products, which translates to more conversions as customers test products from the comfort of their home.
According to a report by Statistica, sales of e-commerce products in 2017 reached $ 2.3 trillion and this figure is expected to grow to $ 4.88 trillion by 2021. This shows that e-commerce has been transformed enormously. on an advanced retail platform. And this expansion is largely due to the rapid deployment of AR technology.
