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Instagram Filters: Power Marketing Tool

What exactly is an AR filter? Despite its futuristic-sounding name, AR (short for “augmented reality”) is quite simple. It’s a technology that, essentially, superimposes virtual effects (aka computer-generated images and videos) onto the real world via a camera. Creating your custom AR filter for Instagram Stories is a great growth hack because to access the filter you’ll need to either follow the brand on Instagram or visit their profile to try it out. You can also try on the filters if you see one of your friends using the filter in Instagram Stories, which means the Instagram AR filters are designed to go viral and are a huge growth opportunity. Let’s take a look at 8 accounts that are creating awesome custom filters on Instagram:

#1: Kylie Cosmetics’ Instagram Stories AR Filter

One of the first businesses to jump on the custom AR filters for Instagram Stories train was Kylie Cosmetics

#2: Adidas Originals’ Retro AR Filter for Instagram Stories

Vintage filters and retro-looking photos have been seriously trending this year, and thanks to Adidas Originals’ custom AR filter, you can now get those retro vibes on your Instagram Stories as well!

#3: Gucci Beauty’s Portrait Instagram Stories AR Filter

Gucci Beauty only recently launched their Instagram account, but that didn’t stop them from immediately jumping on the AR filters train with several intricate and gorgeous filters!

#4: Dior Instagram Stories AR Filter

Safe to say that Dior was the pioneer of fashion Instagram filters. We first caught wind of the French heritage brand creating beautiful virtual realities in early 2019 and they’ve built up a repertoire of five Instagram filters since. The original ‘KaleiDiorscope’ filter remains, but be sure to try on the latest Spring/Summer 2020 collection with the augmented reality filter!

Instagram augmented reality filters have quickly been recognized as the platform’s most powerful viral marketing tool. Ready to get started?

We help brands and retailers achieve great results by creating AR filters with compelling creativity for their social media campaigns. From ideation to development to implementation, we can bring your brand to life in a world or face filter experience that your audience will be happy to share. You can contact us by clicking here

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