Until now, Augmented Reality utilized the mobile phone's camera input to "scan" the world around us, and show us augmented content and experiences when detecting specific images, or by detecting the floor beneath us.
The number of experiences and use cases is quite extensive, with real benefits for companies by increasing sales, brand awareness, and consumer experiences.
A new step ahead was given recently by Apple when adding the LIDAR scanner to its iPhone 12 Pro. By doing this, the latest iPhone has been granted increased capabilities to enhance even more the experience for the end-user.
