Narratives are part of the history of humanity, it makes its way through multiple forms, from oral traditions to art, text, images, cinema, and multimedia formats on the web. However, with the advent of immersive technologies, we find ourselves elsewhere, what role do virtual reality and augmented reality play in narratives? How is this implemented in companies?
The VR / AR Global Summit Online is an online conference, presented by the VR / AR Association, that connects the best providers of virtual reality and augmented reality solutions with business and media entertainment companies. As part of the event, different talks and presentations are held, which bring us closer to new technologies and the latest innovations. In this article, we will develop some important aspects of the narratives of virtual reality experiences in companies, and what kinds of challenges they face and how they are overcome. At the conference, a speaker named Daryl Wall spoke on this topic and focused on AR / VR implementation at The Southern Company. He is currently serving as the leader of the AR / VR Center of Excellence and opened his presentation with these questions. What kinds of challenges have we faced and overcome in creating creative experiences?
Well, to answer this, first is to give a minimal definition of immersive narratives, and Daryl defines it as “an experience that uses the story to immerse the user. Although not all of our experiences will be considered immersive narratives when the user is immersed in a conflict that must be overcome, this process has a beginning, a middle and an end, so it is taken as a story ”Far from being a listener Passive, technologies such as virtual reality make the user participate in that story, and allow him to make decisions with different results. It places them within the story and their decisions have different paths. In this regard, Daryl Wall says that “users learn best when they participate in the experience and not just as observers. It is also very important that users can fail and know the possible fatal consequences of incorrect actions or decisions ”, referring to virtual reality applied to training. Users are no longer distant listeners of a story or simply mere observers of what happens, but they intervene in the processes with their actions, either for simulation in training or the narrative of a movie, VR invites immerse ourselves in the stories and be able to be us, the users, who make the decision of what steps to take and based on it, how that narrative will develop.
VR technology is still with a view to developments, not all companies see its potential or bet on it. Daryl says, “There are a lot of challenges faced when trying to bring storytelling experiences to the company. The first is pervasive virtual reality, which is still new at least at the company, while consumers have been able to enjoy it for a while by putting on headsets in the workplace is still relatively new and many places are simply dipping their fingers. feet in the water for VR reality, because the leadership still doesn't understand what it takes ” Little by little but with safe steps, the AR / VR narratives are being implemented and surely in a very short time, these new ways of immersing ourselves in AR / VR technologies will be seen in all companies, generating unique experiences for the user.